y0 Brand
Guidelines and assets for partners, press, and friends of y0.
at y0 (pronounced "why not"), we're helping founders build global, profitable, and sustainable companies. we believe founders in emerging markets have an opportunity to build profitable businesses for the global market.
Logo
The y0 mark is a geometric letterform, not text. Never recreate it by typing. Always use the provided SVG or PNG files.
The Lockup
The full lockup pairs the mark with a vertical divider and the tagline "why not." Use this version when space permits and context requires identification.
Signature Colorway
The signature version uses white letterforms with a Seed Gold dot on the period. Use this as the default for dark backgrounds.
Colors
The palette is intentionally restrained. Black is the foundation. Seed Gold is the accent. White provides contrast. Click any swatch to copy its hex code.
Primary
Surfaces
Background canvases for brand surfaces. Cream is the warm light surface. Card Fill is the elevated layer on dark backgrounds.
Opacities
Alpha overlays for secondary text and dividers. Use over the matching surface.
Typography
Two typefaces cover all brand needs. Cal Sans for headlines and display. Manrope for everything else.
Cal Sans
Manrope
Type Hierarchy
Usage Guidelines
Use the mark with generous clear space on dark backgrounds.
Use the black mark on Seed Gold backgrounds.
Use the black mark on white or light backgrounds.
Place the mark on busy or gradient backgrounds.
Reduce the opacity or transparency of the mark.
Retype "y0" in any font. Always use the provided SVG mark.
Rotate, skew, or distort the mark.
Minimum Size
The mark should never appear smaller than 24px in height on screen or 10mm in print. The full lockup should never appear smaller than 16px mark height.
Clear Space
Maintain a minimum clear space equal to the height of the "0" character on all sides of the mark.
Download
Grab everything you need in one click, or pick individual files below.
The Full Kit
All logos, the complete color palette, typography, usage guidelines, and source files. One download.
